Plant Based Proteins Is On the rise
- May 27
Proteins are large biomolecules that are critical for the normal functioning of the body. Proteins assist in a wide variety of biological functions, like immune response, in growth and development, and they act as messengers in the body. Increased customer health consciousness and obesity have driven customers to focus on healthy diets that include low-fat and high-nutritional-value foods, resulting in an increase in the consumption of protein components. As a result, there will be a rise in demand for functional and healthful foods. Proteins are frequently employed for their functional characteristics in addition to their nutritional characteristics. Manufacturers' innovation in protein products aimed at particular protein functions such as weight reduction, muscle repair, height, and body balance is predicted to increase demand for protein supplements.
The plant based protein segment is expected to grow significantly. Plant based protein supplements are cost-effective when compared with animal-derived supplements. Also, plant based protein supplements are healthy and contain more nutritional value. Animal based protein supplements have a significant market share due to their usage in bakery products and difficulty associated with the substitution of animal-based protein sources, like eggs. The dry form of both plant and animal based food supplements is popular among manufacturers. The dry form of protein supplement is preferred due to their longer shelf life, ease of handling and storage, and their stability.
Protein compounds derived from both animals and plants are known for their viscosity, hydration, emulsification, foaming, and aeration capabilities. Protein components also have stabilizing, thickening, and solubility qualities. These functions provide a significant benefit to industries. Health benefits associated with proteins are fueling the demand for proteins. Proteins are price effective, which helps skin care industries to maintain profit margins. Gelatin is a byproduct of animal slaughter that is made from the collagen of slaughtered animals. Animal-based protein supplements are prohibited by dietary and religious constraints. In countries like India, cows are considered as sacred. Due to which pork-based gelatin is mostly consumed. Similarly, for both Muslims and Jews, consumption of pig and pig-derived products is forbidden, which limits the market for pork-based protein supplements.
Manufacturers of dairy protein supplements continue to benefit from the rising trend toward more functional goods, like weight loss, body growth, etc. Dairy proteins have a variety of functional qualities, including thickening and emulsification, foaming, gelling, heat stability, and flavor and color development. Consumer interest in the nutritious benefit of proteins is driving expansion. Protein supplements are rich in nutritional value and adaptable. The functional qualities of dairy proteins allow them to be used in dairy desserts, nutritious drinks, ice cream, yogurt, spreads, and baked products. Soy protein demand is expected to increase in the plant-based protein market. Soy is positioned as a sustainable food and protein source. Soy is cost-effective and poor consumer knowledge for alternatives for soy-based protein is pushing manufactures to focus on soy. Soy also has a higher protein concentration than any other plant source. Soy popularity among vegans is expected to increase consumer interest in soy proteins. Religious considerations are expected to drive the market, Islamic countries avoid animal proteins, especially gelatin, prepared from pork. In countries like Nepal and India, due to the high vegan population, demand for soy and other plant-based proteins is expected to increase.
Despite the fact that soy protein costs are lower than those of most other proteins, supply-side shocks can result in large cost increases. Soy protein is made from soy meal, which is also utilized in the feed business. Both industries compete with one another, causing price increases. Farmers often change cultivation patterns and procedures to avail better crop benefits, which can increase manufacturing costs to protein makers and hurt operating margin. Recent emphasis on corn for biofuel resulted in shifting from soy cultivation to corn cultivation in North America. Though the cultivation of soy is expected to increase, any large scale changes in cultivation patterns are expected to hurt plant based protein manufacturers.
Due to Covid-19, awareness of the positive influence of proteins on the immune system is expected to drive the market. Covid-19 is pushing general consumers to adopt a healthy lifestyle and maintain a balanced diet. Protein supplements are crucial for a balanced diet.
The European market held the greatest proportion of the market. This dominance can be attributable to the region's high consumption. Europe consumes more than twice the protein as much as the rest of the world. The high-protein trend in food and drinks is gaining traction in Germany. Increased awareness of health benefits, along with a focus on food quality, flavor, and freshness, is changing food demand, and as a result, the market for protein components is expected to increase. Proteins are important for the biological functioning and growth of the body. The above blog sheds light on the proteins in the food industry and their future projection.